The
Papers
Ideas are only valuable when they lead to better decisions.
The Kaufmann Papers are written for executives who believe that sustainable growth is achieved through strategic clarity, disciplined execution and the willingness to challenge conventional thinking.
Each paper explores one critical business topic, combining executive experience with practical frameworks that can be implemented immediately.
Published Papers
“When Direct Selling Starts Thinking Like Retail”
“The Compensation Illusion”
“The Believer Journey”
“The Customer Paradox”
“The standard paradox”
“The Community Paradox”
“The attraction paradox”
“The Headquarters Paradox”
“The attraction principle”
“Why Founder Behaviour Echoes Throughout the Entire Organisation”
“The enablement principle”
“the belonging principle”