The
Papers
Ideas are only valuable when they lead to better decisions.
The Kaufmann Papers are written for executives who believe that sustainable growth is achieved through strategic clarity, disciplined execution and the willingness to challenge conventional thinking.
Each paper explores one critical business topic, combining executive experience with practical frameworks that can be implemented immediately.
Published Papers
“When Direct Selling Starts Thinking Like Retail”
“The Believer Journey”
“The standard paradox”
“The attraction paradox”
“Why Founder Behaviour Echoes Throughout the Entire Organisation”
“the belonging principle”
“The Compensation Illusion”
“The Customer Paradox”
“The Community Paradox”
“The Headquarters Paradox”
“The attraction principle”
“The enablement principle”